He is called the father of modern PR and the father of todays spin-doctors. Our analysis of publications by region and first-author affiliation shows that the majority of EOC papers were written by faculty and students working or studying in the United States. He was the star of the PR industry in the 1920s. Interviews stand out as the most widely used data collection method. Research articles usually utilize qualitative research methodologies. Our research shows that scholars in the fields of public relations, media studies, and political science published more papers on EOC than scholars in other fields. We found that at least one EOC-focused paper has been published annually in most years since 2000 (the exceptions are 2001, 2006, 2010, 2011, and 2015). Recent trends have shown some reasons for optimism. The results show that only a small number of EOC-focused papers have been published since 1947 this area of public relations research has suffered from a lack of scholarly attention despite its relevance to various disciplines, and this is a situation that we hope improves. Additionally, this study considers publications by region and the affiliations of first authors. Communication and body language are two factors that help one persuade others to believe in a certain idea. It maintained that entire populations, which were undisciplined or lacking in intellectual or definite moral principles, were vulnerable to unconscious influence and thus susceptible to want things that they do not need. In Edward BernaysвЂ™, The Engineering of Consent, the author describes how people make decisions and what factors play into the decision making process. He defines 'engineering consent' as the art of manipulating people. It aims to shed light on the progress of EOC research and related disciplines as well as the methodologies, data collection methods, major perspectives, and most frequent words used within these writings. 'The Engineering of Consent' is an essay by Edward Bernays first published in 1947. This study systematically analyzes Engineering of Consent (EOC)-focused scholarly papers published between 19 using content analysis and text mining.

Edward bernays engineering of consent